Ala
The Velvet City, with its palazzos and fountains
Ala is a leading agricultural and commercial centre located in the southern part of the Vallagarina at the foot of the Monti Lessini, which still retains its ancient splendour.
Its historical city centre is one of the most interesting of the Trentino and is a true architectural gem, with its cobbled roads and traditional courtyards, as well as the typically medieval layout of the "Villa Alta".
Famed for the production and sale of silk velvet in the 18th century, Ala comes to life once a year for the Città di Velluto (Velvet City) when it re-enacts its memories of the time and opens its piazzas, palazzos and gardens for artistic, musical and poetry events. Of its many noteworthy historical buildings, special mention must be made of Palazzo Angelini, which has been recently restored, Palazzo de' Pizzini - where both Napoleon and Mozart stayed - and the Museo del pianoforte antico (Ancient Piano Museum).
The town features 67 fountains which underline the primary importance of water here. A symbol welcoming travellers of the past, these fountains still continue to perform the same role for visitors today.
Wonderful hikes can be enjoyed in the Valle di Ronchi, with its untouched natural landscape.
Nordic walking is very popular here as well on the Monti Lessini, among the meadows, mountain flowers, beech trees and wild cherry trees.
Contact & Directions
Azienda per il Turismo Rovereto e VallagarinaCorso Rosmini, 21
38068 Rovereto, Italy
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