The fans of the mountains
The collection of promotional fans of the Museomontagna
The Museomontagna has a collection of about 130 promotional fans with mountains as subject. They convey a message of magnificence, grandeur and solemnity, in spite of their size and fragility.
The promotional fans are a photograph of the time, the cultural and anthropological testimony of a place and the souvenir of natural and mountain landscapes. Through them, it is possible to follow the evolution of the communication strategies connected to the figurative taste: from the painting of the nineteenth-century tradition to the Art Nouveau, up to the artistic avant-gardes.