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Fiera di Primiero

Sport and relaxation, culture and nature: that's your holiday in Fiera

Take delight in culture, art, sport and relax, overlooking the astonishing Pale di San Martino.

Located 730 meters above sea level, at the confluence of torrent Cismon with Canali in the wide valley at the foothills of the Pale di San Martino, Fiera di Primiero is so called because it was the main trade and administrative center of the whole valley in the fifteenth century. To this day, it is the perfect place to spend your summer holidays under the sign of fun outdoor activities, nature, hiking and mountain-biking.

Located in the broad valley at the foot of the Pale di San Martino, Fiera di Primiero owes its name to the fact that, in the 15th century, it was the main administrative centre and venue of the largest fair held in the entire valley. Its central position and proximity to the skiing areas of San Martino di Castrozza, Passo Rolle and Primiero - Passo Cereda - with over 60 km of ski-runs - make it an ideal winter holiday resort. Skiing inside the Parco Naturale Paneveggio Pale di San Martino nature reserve is a truly unique experience!

Highlights:

San Martino di Castrozza, Passo Rolle, Primiero
San Martino di Castrozza, Passo Rolle, Primiero
Unparalleled nature, top...
Primiero - Mezzano
Mezzano
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Animals to be seen in autumn in Trentino
Paneveggio-Pale di San Martino Nature Park
Discover enchanted woods and...


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Passo Gobbera connects the Vanoi and Primiero valleys. 

Canal San Bovo

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San Martino di Castrozza - Hotels for Families

San Martino di Castrozza

An elegant and picturesque town, at the feet of the majestic Pala Group

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A quintessential Primiero village, Mezzano offers views onto the peaks of the Dolomites

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Primiero - Sagrón Mis

Sagrón Mis: a viewpoint for the stunning spectacle of the Dolomites  

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Passo Gobbera

Passo Gobbera connects the Vanoi and Primiero valleys. 

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Canal San Bovo

Spectacular natural surroundings

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Primiero - Imer

Imer: the gateway to the Valle del Primiero

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Passo Rolle

Located at 2000 metres Passo Rolle is one of the most spectacular mountain passes of the Dolomites  

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Transacqua

In the Valle del Primiero valley, Transacqua guards tranquillity

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Resorts and Towns

4 results

EcoDolomites GT 2021

25/11/2021 - 27/11/2021 Fiera di Primiero

EcoDolomites GT 2021

25/11/2021 - 27/11/2021 Fiera di Primiero

EcoDolomites GT 2021

25/11/2021 - 27/11/2021 Fiera di Primiero

Siror Christmas Market

28/11/2021 - 19/12/2021 Primiero - Siror

Siror Christmas Market

28/11/2021 - 19/12/2021 Primiero - Siror

Siror Christmas Market

28/11/2021 - 19/12/2021 Primiero - Siror

Siror Christmas Market

28/11/2021 - 19/12/2021 Primiero - Siror

Siror Christmas Market

28/11/2021 - 19/12/2021 Primiero - Siror

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EcoDolomites GT 2021

A regularity and consumption race for electric cars

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EcoDolomites GT 2021

A regularity and consumption race for electric cars

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Siror Christmas Market

The oldest one in Trentino

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Siror Christmas Market

The oldest one in Trentino

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Siror Christmas Market

The oldest one in Trentino

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Siror Christmas Market

The oldest one in Trentino

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The oldest one in Trentino

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Towns and Villages

8 results
Animals to be seen in autumn in Trentino

Paneveggio-Pale di San Martino Nature Park

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Sentiero Marciò | © Foto Apt Val di Fiemme

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Paneveggio-Pale di San Martino Nature Park

Discover enchanted woods and animals

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Val Canali

One of the most stunning valleys in the Alps, Val Canali is dominated by the remains of Castel Pietra, which has gone through wars and sieges

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Sentiero Marciò | © Foto Apt Val di Fiemme

Sentiero Marciò

Extraordinary walk in the hearth of the Paneveggio forest

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The Violins' Forest

The Norway spruce growing in the Paneveggio forest is the key to the secrets of master string-instrument makers.

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Villa Welsperg Lake

In the heart of the Paneveggio Pale di San Martino Nature Park

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Val Venegia

A small valley with a wild charm

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Laghi di Colbricon

Two lakes surrounded by a striking Alpine landscape

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Lago di Calaita

Enjoy hikes and walks surrounded by firs and catch a glimpse of the Pale di San Martino

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Towns and Villages

9 results
Primiero - Mezzano

Mezzano

Mezzano, at the foot of the Pale di San Martino

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Exhibition on the Great War in the Primiero area

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Chiesa Assunzione e Palazzo delle Miniere

Palazzo del Dazio o delle Miniere

The historical palace is now home to an ethnographic museum

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Museum of the Great War in Caoria

Traces and memories of the First World War in the Vanoi Valley

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The Church of S. Vittore di Tonadico is a treasure box of pictorial...

Primiero - Mezzano

Mezzano

A village of wood and stone, at the foot of the Pale di San Martino

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Chiesa di S. Silvestro

Chiesa di S. Silvestro sul Monte Totoga

The 13th century Church of San Silvestro overlooks the gateway to Valle di Primiero.

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Mostra sulla Grande Guerra nel Primiero | © Foto Apt San Martino di Castrozza, Passo Rolle, Primiero e Vanoi

Exhibition on the Great War in the Primiero area

Traces and memories of the First World War

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Chiesa Assunzione e Palazzo delle Miniere

Palazzo del Dazio o delle Miniere

The historical palace is now home to an ethnographic museum

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Il Museo della Grande Guerra a Caoria  | © Foto Apt San Martino di Castrozza Passo Rolle Primiero e Vanoi

Museum of the Great War in Caoria

Traces and memories of the First World War in the Vanoi Valley

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Ecomuseo del Vanoi

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Chiesa Assunzione e Palazzo delle Miniere

Chiesa Arcipretale Assunzione della Beata Vergine

One of the most beautiful examples of Gothic architecture in the Trentino region can be admired at Fiera di Primiero.

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Chiesa di S. Vittore

The Church of S. Vittore di Tonadico is a treasure box of pictorial art.

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Towns and Villages

3 results

Centro Fondo San Martino Prà delle Nasse

At the cross-country skiing centre of San Martino di Castrozza

 Ski resort San Martino di Castrozza / Rolle Pass, Dolomiti Superski

San Martino di Castrozza - Passo Rolle

The historic charm of San Martino di Castrozza and Passo Rolle, set...

Centro Fondo Passo Cereda | © Foto SuperNordic Skipass

Centro Fondo Passo Cereda

Top-level Nordic skiing at Passo Cereda, in the Primiero Valley

Centro Fondo San Martino Prà delle Nasse

Beautiful surroundings, amid forests and frozen streams

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 Ski resort San Martino di Castrozza / Rolle Pass, Dolomiti Superski

San Martino di Castrozza - Passo Rolle

The historic charm of San Martino di Castrozza and Passo Rolle, set against the unmatchable natural backdrop of the Pale di San Martino Group, is...

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Centro Fondo Passo Cereda | © Foto SuperNordic Skipass

Centro Fondo Passo Cereda

Top-level Nordic skiing at Passo Cereda, in the Primiero Valley

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Towns and Villages