Fiera di Primiero
Sport and relaxation, culture and nature: that's your holiday in Fiera
Take delight in culture, art, sport and relax, overlooking the astonishing Pale di San Martino.
Located 730 meters above sea level, at the confluence of torrent Cismon with Canali in the wide valley at the foothills of the Pale di San Martino, Fiera di Primiero is so called because it was the main trade and administrative center of the whole valley in the fifteenth century. To this day, it is the perfect place to spend your summer holidays under the sign of fun outdoor activities, nature, hiking and mountain-biking.
Located in the broad valley at the foot of the Pale di San Martino, Fiera di Primiero owes its name to the fact that, in the 15th century, it was the main administrative centre and venue of the largest fair held in the entire valley. Its central position and proximity to the skiing areas of San Martino di Castrozza, Passo Rolle and Primiero - Passo Cereda - with over 60 km of ski-runs - make it an ideal winter holiday resort. Skiing inside the Parco Naturale Paneveggio Pale di San Martino nature reserve is a truly unique experience!