All Armando Testa's "isms"

An exhibition on reoccurring themes, stylistic choices and the greatest utopias of the most popular figure in the Italian advertising world of the last century

An exhibition on reoccurring themes, stylistic choices and the greatest utopias of the most popular figure in the Italian advertising world of the last century.
On the centenary of his birth, the Mart is devoting to Armando Testa a highly imaginative exhibition that explores the visual universe of one of the most eclectic and fertile minds in the panorama of Italian creativity.
Armando Testa at Mart museum of Rovereto Among the most significant figures in the advertising world of the last century, Armando Testa (1917-1992) won himself a place in the collective memory of generations of Italians with his irony, playful spirit and communicative force. The characters and images of his creations have become genuine icons of Italy's post-war visual culture: from the eccentric Caballero and Carmencita of adverts for Paulista coffee to the alluring blonde of Peroni beer, from the synthetic red geometries of Carpano vermouth to the robust forms of the Pirelli elephant. Drawing directly on the energy and experimentation of the historical avant-gardes, Testa's inventions were characterized by an extraordinary visionary capacity that took up and reworked the ideas and stylistic mannerisms of the great artists of the 20th century. It is to this universe of references that the exhibition is dedicated: taking the inspiration for its title from something Testa once said, it explores the full range of his work. What emerge are his principal formal themes: fingers and hands, spherical shapes, fantastic animals and worlds, all given expression through a wide variety of methods and media. Interspersed with some of the most important interviews given by Testa during his lifetime, the exhibition looks at the extremely modern galaxy of "isms" – Futurism, Abstractionism, Surrealism – that Testa was able to interpret in such an exceptional way. The exhibits at Mart include sketches, posters, TV commercials, drawings, collages, silk-screen prints and photographs, along with paintings and sculptures.


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27 results

San Matè - Descargar la malga

30/09/2018 Brentonico

Mostra Micologica

29/09/2018 - 30/09/2018 Riva del Garda

Festival della Polenta

29/09/2018 - 30/09/2018 Storo

Extate

08/06/2018 - 30/09/2018 Riva del Garda

Percorsi

15/09/2018 - 03/10/2018 Riva del Garda

Ecofiera 2018

05/10/2018 - 07/10/2018 Tione

Opening of the Fort Garda

17/06/2018 - 14/10/2018 Riva del Garda

Heidi e la montagna

23/09/2018 - 21/10/2018 Tenno

Kriegsmaler - The Stolz brothers

16/03/2018 - 27/10/2018 Riva del Garda

1914-1918 La Gran Vera - La Grande Guerra: Galizia, Dolomiti

22/09/2018 - 28/10/2018 Moena

Antichi caratteri contemporanei

06/10/2018 - 31/10/2018 Riva del Garda

Echi nel silenzio - Paesaggi della Grande Guerra dal Garda al Pasubio

15/07/2018 - 31/10/2018 Torbole sul Garda - Nago

Fronte Garda. Momenti della Grande Guerra sul Lago di Garda

10/06/2018 - 31/10/2018 Torbole sul Garda - Nago

La grande mostra fotografica del popolo

01/09/2018 - 03/11/2018 Arco

No War No Peace

17/03/2018 - 04/11/2018 Riva del Garda

Paolo Ventura - Racconti di guerra

16/06/2018 - 04/11/2018 Riva del Garda

San Matè - Descargar la malga

Transhumance in Monte Baldo Natural Park

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Mostra Micologica

Stamps exhibition

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Festival della Polenta

A live cooking show where the Polenta is cooked in six different ways

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Extate

Art exhibition of Lome Lorenzo Menguzzato

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Percorsi

Exhibition by Margaret Nella e Herman Rivera

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Ecofiera 2018

The biggest fair of West Trentino. Nineteenth edition of the most important event in autumn, dedicated to mountain economy and sustainable...

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Opening of the Fort Garda

Free visit of the armoured fort of the 1st World War

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Heidi e la montagna

Exhibition

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Kriegsmaler - The Stolz brothers

Painters from the Riva del Garda front 1915-1916

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1914-1918 La Gran Vera - La Grande Guerra: Galizia, Dolomiti

Exhibition-event about the Great War in Val di Fassa, by the Cinema Theatre Navalge in Moena

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Antichi caratteri contemporanei

Exhibition by Matthias Sieff

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Echi nel silenzio - Paesaggi della Grande Guerra dal Garda al Pasubio

Photo exhibition of Andrea Contrini

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Fronte Garda. Momenti della Grande Guerra sul Lago di Garda

Exhibition

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La grande mostra fotografica del popolo

Photo and postcards exhibition

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No War No Peace

Photo exhibition - Does the end of a war produce peace or are the seeds for a new war already germinating?

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Paolo Ventura - Racconti di guerra

Photography, painting and graphic art

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