All Armando Testa's "isms"

An exhibition on reoccurring themes, stylistic choices and the greatest utopias of the most popular figure in the Italian advertising world of the last century

An exhibition on reoccurring themes, stylistic choices and the greatest utopias of the most popular figure in the Italian advertising world of the last century.
On the centenary of his birth, the Mart is devoting to Armando Testa a highly imaginative exhibition that explores the visual universe of one of the most eclectic and fertile minds in the panorama of Italian creativity.
Armando Testa at Mart museum of Rovereto Among the most significant figures in the advertising world of the last century, Armando Testa (1917-1992) won himself a place in the collective memory of generations of Italians with his irony, playful spirit and communicative force. The characters and images of his creations have become genuine icons of Italy's post-war visual culture: from the eccentric Caballero and Carmencita of adverts for Paulista coffee to the alluring blonde of Peroni beer, from the synthetic red geometries of Carpano vermouth to the robust forms of the Pirelli elephant. Drawing directly on the energy and experimentation of the historical avant-gardes, Testa's inventions were characterized by an extraordinary visionary capacity that took up and reworked the ideas and stylistic mannerisms of the great artists of the 20th century. It is to this universe of references that the exhibition is dedicated: taking the inspiration for its title from something Testa once said, it explores the full range of his work. What emerge are his principal formal themes: fingers and hands, spherical shapes, fantastic animals and worlds, all given expression through a wide variety of methods and media. Interspersed with some of the most important interviews given by Testa during his lifetime, the exhibition looks at the extremely modern galaxy of "isms" – Futurism, Abstractionism, Surrealism – that Testa was able to interpret in such an exceptional way. The exhibits at Mart include sketches, posters, TV commercials, drawings, collages, silk-screen prints and photographs, along with paintings and sculptures.


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14 results

H2O

03/11/2018 - 28/11/2018 Riva del Garda

Encontrarte: wood sculpture show

06/12/2018 - 09/12/2018 Levico Terme

I 70 anni della Costituzione

01/12/2018 - 19/12/2018 Riva del Garda

Artiste trentine del Novecento

27/10/2018 - 30/12/2018 Tenno

At Rovereto museums with mum and dad

06/01/2018 - 30/12/2018 Rovereto

Pinacoteca: Testimonianze figurative

01/12/2018 - 06/01/2019 Riva del Garda

Yes Peace

27/10/2018 - 06/01/2019 Tenno

Around the Nativity Scenes

22/12/2018 - 06/01/2019 Canazei

La natività

22/12/2018 - 09/01/2019 Riva del Garda

Cribs in the historical hamlet "Turchia"

08/12/2018 - 10/01/2019 Moena

Galleria Civica G. Segantini

17/03/2018 - 13/01/2019 Arco

The skin of the soldier

25/04/2018 - 31/03/2019 Rovereto

Andrea Soraperra Art exhibition

16/10/2018 - 07/04/2019 Canazei

1914-1918 La Gran Vera - La Grande Guerra: Galizia, Dolomiti

07/12/2018 - 01/05/2019 Moena

H2O

Collective exhibition

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Encontrarte: wood sculpture show

City centre

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I 70 anni della Costituzione

Exhibition

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Artiste trentine del Novecento

Thea Casalbore Rasini & Maria Giacomoni

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At Rovereto museums with mum and dad

Every weekend activities for families in Rovereto Museums

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Pinacoteca: Testimonianze figurative

Permanent exhibition: where art, culture and landscape come together

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Yes Peace

Picture exhibition

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Around the Nativity Scenes

Visitors can view Canazei’s outdoor nativity scenes laid out at 50 different places in the village

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La natività

Exhibition

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Cribs in the historical hamlet "Turchia"

Exhibition of the most beautiful Christmas cribs in the traditional "Turchia" quarterhood in Moena

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Galleria Civica G. Segantini

A permanent space on Giovanni Segantini

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The skin of the soldier

Uniforms, armours, helms and gas masks from the First World War to the 21st Century

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Andrea Soraperra Art exhibition

Permanent exhibition by the sculptor Andrea Soraperra in Penìa di Canazei

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1914-1918 La Gran Vera - La Grande Guerra: Galizia, Dolomiti

Exhibition-event about the Great War in Val di Fassa, by the Cinema Theatre Navalge in Moena

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Events