All Armando Testa's "isms"

An exhibition on reoccurring themes, stylistic choices and the greatest utopias of the most popular figure in the Italian advertising world of the last century

An exhibition on reoccurring themes, stylistic choices and the greatest utopias of the most popular figure in the Italian advertising world of the last century.
On the centenary of his birth, the Mart is devoting to Armando Testa a highly imaginative exhibition that explores the visual universe of one of the most eclectic and fertile minds in the panorama of Italian creativity.
Armando Testa at Mart museum of Rovereto Among the most significant figures in the advertising world of the last century, Armando Testa (1917-1992) won himself a place in the collective memory of generations of Italians with his irony, playful spirit and communicative force. The characters and images of his creations have become genuine icons of Italy's post-war visual culture: from the eccentric Caballero and Carmencita of adverts for Paulista coffee to the alluring blonde of Peroni beer, from the synthetic red geometries of Carpano vermouth to the robust forms of the Pirelli elephant. Drawing directly on the energy and experimentation of the historical avant-gardes, Testa's inventions were characterized by an extraordinary visionary capacity that took up and reworked the ideas and stylistic mannerisms of the great artists of the 20th century. It is to this universe of references that the exhibition is dedicated: taking the inspiration for its title from something Testa once said, it explores the full range of his work. What emerge are his principal formal themes: fingers and hands, spherical shapes, fantastic animals and worlds, all given expression through a wide variety of methods and media. Interspersed with some of the most important interviews given by Testa during his lifetime, the exhibition looks at the extremely modern galaxy of "isms" – Futurism, Abstractionism, Surrealism – that Testa was able to interpret in such an exceptional way. The exhibits at Mart include sketches, posters, TV commercials, drawings, collages, silk-screen prints and photographs, along with paintings and sculptures.


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44 results

La magia dei fiori

02/05/2018 - 31/05/2018 Arco

La bicicletta in rosa - Passa il giro

19/05/2018 - 06/06/2018 Riva del Garda

Claudio Verna. Colore come assoluto

07/04/2018 - 10/06/2018 Riva del Garda

Montagne Mountains Berge Cròzi

26/05/2018 - 16/06/2018 Arco

Serra ARRIA a Castel Drena

02/06/2018 - 29/06/2018 Drena

Kriegsmaler - The Stolz brothers

17/03/2018 - 01/07/2018 Riva del Garda

Gimme a ride

09/06/2018 - 04/07/2018 Riva del Garda

The Great War at the bottom of Marmolada

04/07/2018 Moena

Acque dolci

12/05/2018 - 08/07/2018 Tenno

La lista di Candido

18/05/2018 - 08/07/2018 Riva del Garda

Scrittura festival in the Dolomites

20/07/2018 - 22/07/2018 Campitello di Fassa

RespirArt Day

28/07/2018 Pampeago-Predazzo-Obereggen

Non solo 007 - I Ciak sul Garda

07/07/2018 - 01/08/2018 Riva del Garda

The little Church of Peace

02/08/2018 Moena

Do Good!

01/08/2018 - 10/08/2018 Moena

Do Good!

04/08/2018 - 19/08/2018 Pozza di Fassa

La magia dei fiori

The magic of flowers: exhibition by Gianni Nicolini

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La bicicletta in rosa - Passa il giro

Exhibition by "Gruppo Amici dell'Arte"

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Claudio Verna. Colore come assoluto

Picture exhibition

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Montagne Mountains Berge Cròzi

Exhibition of painting and sculpture

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Serra ARRIA a Castel Drena

Exhibition of Antonello Serra

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Kriegsmaler - The Stolz brothers

Painters from the Riva del Garda front 1915-1916

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Gimme a ride

Photo exhibition

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The Great War at the bottom of Marmolada

The Great War at the bottom of Marmolada

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Acque dolci

Picture exhibition

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La lista di Candido

Temporary exhibition

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Scrittura festival in the Dolomites

Big authors telling their history

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RespirArt Day

10th Contemporary Art in Nature Event

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Non solo 007 - I Ciak sul Garda

Cinema exhibition

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The little Church of Peace

Moena’s traces in Orkney Island

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Do Good!

Exhibition and sale of cloths and embroideries made in Latin America

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Do Good!

Exhibition and sale of clothes and embroideries made in Latin America

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Events